Following the Austin Marathon, Lefty’s Brick Bar transformed into a high-energy recovery and celebration space for runners and supporters alike. Hosted by Emmer Hospitality, the afterparty blended atmosphere and activation — a live DJ set the tone, recovery stations offered massages for finishers, flash tattoos added a playful edge, and a refreshed menu of food and drinks kept the celebration going.
The visual approach focused on momentum and community. Sunlit patio scenes, clinking glasses, medal-wearing runners decompressing, and candid laughter between friends — the goal was to capture the emotional shift from endurance to release. The event wasn’t just a party; it was a collective exhale. By balancing environmental shots, lifestyle moments, and brand details, the imagery reflects Lefty’s ability to create experiences that feel both intentional and effortlessly fun.
Project Type
Commercial
